As a consultant, I've helped SMEs accelerate their growth by identifying new market opportunities, designing integrated digital strategies, leading business model transformation, and managing large-scale client projects.

Co-designed product launch strategy including development of MVP, prototypes, and an e-commerce plan that accelerated customer acquisition and established a retail presence with partners like Whole Foods and Target
Created online storefront including layout design to enhance customer journey and content development aligned with Search Engine Optimization (SEO) strategy
Monitored web analytics examining trends in user demographics, keyword referrals, and sales conversion funnel to drive adjustments to user interface, product positioning, and customer acquisition strategy

Transformed business model to focus investment on digital content, developed pricing structure to expand customer base, and launched new product offerings that increased revenue by 400%+ in 12 months
Conducted market analysis analyzing competitor pricing, product offerings, and promotional strategy
Analyzed consumer insights collected from primary research via quantitative surveys and interviews
Implemented new technology systems to manage financial reporting, inventory, and customer engagement

Co-led design of client websites and mobile apps including wire-framing, requirements gathering, and managing project roadmap for developer, UX, and digital marketing teams
Managed global client accounts serving as liaison to C-Level executives, shaping project scope, maximizing revenue opportunities, assembling project team, and monitoring budget and resource allocation
Designed operational strategy for new subscription-based, self-service digital studio product offering
Ensure that front-end marketing, SEO, and customer engagement activities properly align with back-end reporting and analysis processes